Introducing the world’s first vinyl that’s pressed entirely from the same sugarcane that goes into BACARDÍ rum.
A tangible expression of the brand’s commitment to sustainability and its enduring bond with the world of latino music.
And what better way to launch it than by pressing Camila Cabello’s new single “I LUV IT” on it?
_
One Show
Bronze Pencil
Merit
ADC
Bronze Cube (Product Design)