Creative
Creative
Most dads don't want another Father's Day gift. They want more time with the people they love - their kids. In fact, 60% say quality time is what they value most.
So instead of creating another thing to unwrap, we created an experience to share. Built around something dads have famously loved doing for generations: fixing things.
The Miller Lite Fix Pack paired a six-pack of Miller Lite with one of 100+ intentionally broken collectible items—from vintage-inspired keepsakes to one-of-a-kind memorabilia—designed to be repaired together.
For the price of a six-pack, fans received everything they needed for the perfect Father's Day: a beer, a screwdriver, and an excuse to spend time with Dad.