Creative
Creative
In 2019, when you looked at the couple emoji on your phone, there was only one option: yellow.
Tinder set out to change that, proving that they represent all love.
We mobilized an army of designers across four countries to create bespoke emoji couples that truly reflected the people who use Tinder - from ripped jeans and tattoos to tiny scars and subtle details.
Then we took it further.
After successfully petitioning Unicode, interracial couple emoji were officially launched in 2019. A cultural shift sparked by this campaign.
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Webby Awards
Winner for Best Social Community Building and Engagement
Award Awards
Silver for Best Sponsorship, Influencer or Advocacy Campaign in Direct
Silver in Digital Direct Response
Bronze in Best Integrated Campaign Led by PR
Bronze in Best Corporate Social Responsibility Campaign led by PR
Bronze in Best use of Social Media in a Promotional Campaign
Bronze in Best Use of Mobile and Other Digital Media in a Promotional Campaign
Finalist in PR for Tinder ‘Represent Love’
Spikes Asia, 2018
Finalist in Digital
Finalist in PR
Finalist in Direct
Cannes, 2018
Shortlist in Design
Shortlist in Mobile
2 Shortlist in PR
PR Week Awards, 2019
Shortlist in Best in Tech for Tinder ‘Represent Love’
Shortlist in Best in Social for Tinder ‘Represent Love’
Shortlist in Best in Creative Excellence for Tinder ‘Represent Love’
MMA Smarties, 2018
Silver in Social Impact
Creativity Top 5 Of The Month, March 2018
Creativity Pick of The Day, March 2018